DesignBrand Identity Lab
Strategy-first branding: from naming to a full visual system.
Brand Identity Lab sequences branding the way a studio does: strategy before aesthetics. Naming prompts generate candidates against linguistic and trademark-smell-test criteria. Voice-and-tone prompts produce a usable chart, not adjectives. Only then do the visual-direction prompts translate strategy into colour, type and imagery territory.
Each visual direction ships with matching Midjourney moodboard prompts so you can explore territories in an afternoon instead of a fortnight. Used by indie founders and two rebrands you've probably seen.
What's inside
- 70 prompts covering the full branding sequence
- Naming generation and screening system
- Voice-and-tone chart builder
- Visual identity direction prompts
- Matching Midjourney moodboard prompts
- Lifetime updates — every revision, forever
Sample prompts
A free taste of the pack — copy them, run them, judge us on the output.
Brief: [PRODUCT, AUDIENCE, 3 BRAND ATTRIBUTES]. Generate 25 name candidates across 5 naming strategies (descriptive, evocative, coined, compound, metaphor). For each, give a one-line rationale and flag pronunciation or negative-association risks. Then shortlist 5 and pressure-test each against: 'Could a competitor credibly use this name?'
Our brand attributes are: [ATTRIBUTES]. Create a voice-and-tone chart with 6 dimensions (e.g. playful↔serious). For each: our position, a 'we say / we don't say' example pair from a support email, and one rule a junior writer could follow without asking anyone. Avoid abstract adjectives; everything must be demonstrable in a sentence.
Built for
Name the thing
Generate and screen 50+ name candidates against distinctiveness, sayability and domain reality.
A voice chart people use
Produce a this-not-that voice chart with rewritten examples your whole team can apply.
Explore visual territories
Strategy-linked moodboard prompts let you test three directions before committing to one.
70 prompts · Brand Identity Lab
Works with
- Instant delivery to your inbox
- 30-day money-back guarantee
- Lifetime updates included